# B2Reach Terms and Conditions Last updated: 2026-08-11 *This is a working draft prepared for B2Reach. It has not been reviewed by a licensed attorney and should not be relied on as binding until it has been.* These Terms and Conditions ("Terms") govern access to and use of B2Reach (the "Service"). By creating an account, signing an order form, or otherwise using the Service, you ("Customer," "you") agree to these Terms on behalf of yourself and, if applicable, the business you represent. ## 1. The Service B2Reach finds prospective customers matching a target profile you define, writes and prints a personalized letter to each one, mails it on your behalf, and tracks responses (phone calls and QR-code scans) back to the specific letter that produced them. The Service is provided under a platform subscription plus a per-response usage charge, as described in Section 6 and at b2reach's pricing page. The Service is a business tool for generating leads for your business. It is not a consumer product and is not intended for personal, family, or household use. ## 2. Eligibility You must be at least 18 years old, have authority to bind the business you represent to these Terms, and use the Service only for a legitimate, lawfully operating business. You represent that the business information, return address, and any claims you provide for use in your letters are accurate and that you have the right to use them. ## 3. Your Account You are responsible for the accuracy of the information in your account, for keeping your login credentials confidential, and for all activity that occurs under your account. Notify us immediately of any unauthorized use. ## 4. Content and Acceptable Use Every letter sent through B2Reach is subject to our [Acceptable Use Policy](/legal/acceptable-use-policy.md) ("AUP"), which is incorporated into these Terms by reference. We review letter content, using automated and/or human review, before it is sent, and may hold, edit, or refuse to send any letter that appears to violate the AUP or applicable law, and may suspend or terminate accounts for violations. You remain responsible for the content of your letters and the accuracy of any claims made in them, even where our review does not catch an issue. ## 5. Fees and Billing - **Platform fee** — a fixed monthly subscription covering targeting, letter writing, printing, postage, the approval queue, and response tracking, billed in advance. - **Response fee** — charged only when a specific letter produces a qualified response (an inbound call or a scanned code), not when a letter is mailed. No response, no charge. Response billing is capped at a fixed number of billable responses per month; responses beyond the cap in a given month are not billed. - **30-day money-back guarantee** — if you are not seeing value in your first month, we refund the platform fee on request, no questions asked. This does not affect the no-response-no-charge structure of response billing, which is risk-free independently. - Fees are billed in USD. Except as stated above, fees are non-refundable. - The Service is provided month-to-month. There is no long-term lock-in; either party may cancel as described in Section 14. - We may change our fees with at least 30 days' notice before the change takes effect for existing customers. ## 6. Our Regulatory Approach to Direct Mail We designed B2Reach around physical mail deliberately, not just for response-rate reasons. Outbound phone and SMS campaigns in the United States carry meaningful regulatory overhead — state-by-state telemarketer licensing and bonding requirements (for example, Texas requires a $10,000 security deposit and a per-location filing fee; Florida requires a license and a $50,000 bond for calls that solicit "consumer goods or services"), on top of federal and state consent rules for calls and texts (TCPA, and state-level SMS statutes). None of that registration or bonding regime applies to ordinary business-to-business postal mail in the states we currently operate in. What *does* apply to our letters, and what we build our content review around: - **Truth-in-advertising law** — the FTC Act federally, and applicable state deceptive-trade-practices law — which requires letter content to be truthful and non-deceptive and to accurately identify the sender. Every letter is checked against this standard, and against our AUP, before it is sent. - **Federal mail-fraud and deceptive-mail rules** (including the Deceptive Mail Prevention and Enforcement Act), which we comply with by never designing letters to resemble an official government notice, a check, or a sweepstakes/prize solicitation. This section is provided for your information and does not constitute legal advice, and it does not extend to any other marketing channel you may run outside the Service (for example, your own phone or SMS outreach), which remains your own responsibility to evaluate for compliance in the jurisdictions you operate in. Regulations vary by state and change over time; if you expand into a new state or a materially different offer, we recommend confirming continued applicability rather than assuming this section still holds unchanged. ## 7. Third-Party Services Delivering the Service relies on third-party providers, including mail printing and postage (PostGrid), call tracking (Twilio), and payment processing (Stripe). We are not responsible for outages, errors, or delays caused by these providers beyond using commercially reasonable efforts to select and work with reliable vendors. ## 8. Intellectual Property B2Reach retains all rights in the Service, including its software, templates, and underlying technology. You retain all rights in your own business information, branding, and any content you supply to us, and you own the personalized letters generated for your campaigns. You grant us a worldwide, non-exclusive license to use, reproduce, and sublicense your content and campaign data solely to provide the Service to you, including sharing it with the third-party providers described in Section 7 as necessary to print, mail, and track your letters. That license ends when your account is terminated, except as needed to wind down mailings already in production and to comply with the data-retention terms in Section 14. ## 9. Confidentiality Each party will use the other's non-public business information only to perform under these Terms, and will protect it with reasonable care. This does not apply to information that is or becomes public through no fault of the receiving party, or that must be disclosed by law. ## 10. Data Protection B2Reach is established in Sweden, so GDPR governs our processing of personal data regardless of where you or your prospects are located. In providing the Service we process personal data on your behalf — primarily the names, mailing addresses, and phone numbers of the prospects in your target lists, and any personal data in call-tracking records. For that processing, you are the data controller and B2Reach is your data processor. - **Lawful basis** — for prospect data used in direct-mail outreach, we and you rely on legitimate interest (GDPR Art. 6(1)(f), Recital 47) rather than consent, subject to honoring opt-out and do-not-contact requests as described below. - **Purpose limitation** — we process that data only to provide the Service (targeting, letter production, mailing, and response tracking), and not to build or improve products or models for other customers. - **Security** — we maintain reasonable technical and organizational measures to protect personal data, including encryption in transit and access controls, and require the same of the sub-processors listed below. - **Sub-processors and international transfers** — we rely on PostGrid (mail printing and postage), Twilio (call tracking), and Stripe (payment processing), each based in the United States, to deliver the Service. Each acts as a sub-processor for the personal data necessary to perform its function, and each transfer out of the EU/EEA is covered by the EU Standard Contractual Clauses or, where the sub-processor is self-certified, the EU-US Data Privacy Framework. We will notify you before adding a new sub-processor that will process personal data on our behalf. - **Breach notification** — we will notify you without undue delay after becoming aware of a breach affecting your data. - **Data Processing Agreement** — a Data Processing Agreement compliant with GDPR Article 28, incorporating the EU Standard Contractual Clauses (or the UK Addendum) for any transfer they cover, is available on request and, once executed, is incorporated into these Terms by reference. - **Retention and deletion** — we retain your campaign data for as long as your account is active, and after termination as described in Section 14. - **Your obligations** — you are responsible for having a lawful basis to use the contact information you upload for direct-mail outreach, and for honoring any opt-out or do-not-contact request you receive directly from a recipient. This section describes our data handling practices and is not itself a Data Processing Agreement; where a signed DPA and these Terms conflict on data protection matters, the DPA controls. ## 11. Disclaimers The Service is provided "as is." We do not guarantee any specific number of responses, leads, or sales outcomes from any campaign. Response-rate figures we cite (in marketing materials or in conversation) are estimates based on available benchmarks and prior results, not a guarantee for your specific campaign. ## 12. Limitation of Liability To the maximum extent permitted by law, B2Reach's total liability arising out of or related to the Service will not exceed the fees you paid us in the three months preceding the claim, and neither party will be liable for indirect, incidental, special, or consequential damages. These limits do not apply to: (a) either party's gross negligence or wilful misconduct; (b) a party's indemnification obligations under Section 13; (c) a breach of Section 9 (Confidentiality); or (d) B2Reach's failure to meet its data-protection obligations under Section 10 resulting in a breach of your data. Nothing in these Terms limits liability that cannot be limited under applicable law. ## 13. Indemnification You agree to indemnify and hold B2Reach harmless from third-party claims arising from your breach of these Terms, your AUP violations, or your use of the Service in violation of applicable law, except to the extent the claim results from B2Reach's gross negligence or wilful misconduct — including our failure to catch a violation during the content review described in Section 4. B2Reach agrees to indemnify and hold you harmless from third-party claims that the Service itself (excluding your content) infringes that party's intellectual property rights. The indemnified party must promptly notify the indemnifying party of any claim and allow the indemnifying party to control its defense and settlement; late notice reduces the indemnifying party's obligation only to the extent it is prejudiced. ## 14. Term and Termination Either party may cancel at any time; cancellation takes effect at the end of the current billing period, and no further platform fees will be charged after that. We may suspend or terminate your account immediately for AUP violations, non-payment, or conduct that poses a legal or reputational risk to B2Reach, as described in the AUP. On request made within 30 days of termination, we will export your campaign data (target lists, letter history, and response tracking data) to you in a standard machine-readable format at no additional cost. Except as needed to comply with law or resolve a billing dispute, we will delete your personal data and campaign data within 90 days after termination. Sections 5 (as to fees already owed), 8 (Intellectual Property), 9 (Confidentiality), 10 (Data Protection, as to the deletion obligation above), 11 (Disclaimers), 12 (Limitation of Liability), 13 (Indemnification), this paragraph and the one before it, and 15 (Governing Law and Venue) survive termination. ## 15. Governing Law and Venue These Terms, and any dispute arising out of or relating to them or the Service, are governed by the laws of Sweden, without regard to conflict-of-laws principles. The parties submit to the exclusive jurisdiction of the courts of Sweden for any dispute that is not resolved informally. ## 16. Changes to These Terms We may update these Terms from time to time. Material changes will be notified to active customers with reasonable advance notice. Continued use of the Service after a change takes effect constitutes acceptance of the revised Terms. ## 17. Contact Questions about these Terms can be directed to us at [support@b2reach.io](mailto:support@b2reach.io).